Car logos and names4/1/2023 It’s beautiful in its design but also easy to understand and recognize. Indicative of the brand’s beginnings as an aircraft engine manufacturer, the icon consists of a pair of bird’s wings, which feature an uppercase B at their center – clearly meaning “Bentley.” There’s not too much else to say about this symbol, which is also what makes it so great. Interestingly, though they were originally formed way back in 1919, their emblem has changed very little, if at all. Representative of that amalgamation, the present logo is a symbol of the unity amongst those four original brands.Ī timeless classic, Bentley is one of the most highly respected car manufacturers in the world – and is held in especially high regard in popular culture. Eventually, in 1932, Audi would amalgamate along with three other brands – DKW, Wanderer, and (of course) Horch – to become what would eventually evolve into today’s AUDI AG. But, since his surname was already in use by the brand he has just left, he chose instead to name his new company Audi. Shortly thereafter, due to “differences opinion” with the company board, Horch left to start a new brand. You see, Audi actually got its start way back in 1899, when August Horch founded Horch & Cie. While just about all of the car brands on this list have a unique and interesting story, none is perhaps as directly tied to its emblem as Audi. Today, the Aston Martin wings are one of the most iconic and recognizable automotive symbols in the world. Since that time, the logo has seen minor changes but remained true to the winged emblem – even when the brand was purchased by English industrialist, David Brown. ![]() It was resurrected in 1926 by a group of investors, at which time the circular emblem was abandoned in favor of the first iteration of the brand’s iconic wings. However, the brand was forced to shut down in 1925 due to financial hardship. Their first logo was a simple circle encompassing the letters A and M. They changed their name to Aston Martin in 1914, after Lionel Martin won the Aston Hill Climb in Buckinghamshire, England. There is a little bit of controversy surrounding this symbol, however, as some believe that the snake is, in fact, eating a Muslim man – as the Holy Roman Empire had gone to war with what would become today’s Middle Eastern Muslim nations during the Crusades.įounded in 1913 by Robert Bamford (not related to the watch brand) and Lionel Martin, Aston Martin was originally known as Bamford & Martin Ltd. This is the crest of the Visconti family, one of the most important bloodlines and the former rulers of Milan. On the right, there’s a snake with a man emerging from his mouth (meant to symbolize rebirth and not a fire-breathing dragon or a serpent devouring a man, as commonly misconstrued). On the left, we find a red cross on a white background – the symbol of Milan, Italy – the city from which Alfa Romeo hails. First unveiled in 1910, the Alfa Romeo symbol is separated into two parts. And while the logo is quite busy, the story is rather uncomplicated. One of the busiest of logos on our list, Alfa Romeo’s emblem is steeped in historical and symbolical significances. To illustrate this, we’ve put together the following collection of 28 noteworthy car brand logos, their permutations over the years, and their symbolical significance. And while those emblems might seem like little more than flourishes, many of them actually have a long and storied history, deep symbolism, and have gone through a lot of changes over the years. That is to say, they aren’t a necessary functional part of the overall car, truck, or SUV – yet they do serve to let the world know who is responsible for its creation. And the finishing touch to any automobile is its emblem.Įmblems are like artist signatures for car makers. To them, every minute detail has been pored over to create the full experience of that vehicle, both inside and out. And while, to most folks, they are merely the sum of those parts and little else, the people who built those vehicles feel quite differently. ![]() ![]() Motor vehicles are absurdly complex machines made up of hundreds of parts.
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